Beautiful Thoughts
My thoughts on all things marketing and having engaging conversations with your ideal customer!
Stop Guessing. Audit Your Marketing.
I’m the first to admit that a marketing audit isn't the sexiest part of marketing. It's analysis, plain and simple. But if you skip it, you’ll feel the impact on your marketing further down the line. You’ll be scratching your head as to why a...
The Revenue That’s Already Sitting in Your Client Base
Think growth only comes from new clients? Think again. Something I regularly stand on my soapbox about is the fact that growth doesn’t have to come from acquiring NEW clients. There is a bank of warm leads sitting there with a budget that could be...
Know, Like, Trust: What It Means for Your Marketing in 2026
The way B2B buyers make decisions has changed. And if your marketing is still built around the traditional model, you could be losing work before you even know someone is looking. As a freelance marketing manager working with B2B professional...
Three signs your growing business needs a marketing manager (and why it’s the smart next step)
Feeling stretched by your business growth? Here are three signs your growing business needs a marketing manager—and how hiring one can help you scale sustainably.