Outsourced marketing for service-based businesses
Bring reliable, trusted and experienced marketing expertise into your business when you need it.
Outsourced marketing
Outsourcing your marketing needs is an ideal solution for service-based businesses that want reliable, trusted and experienced marketing expertise in their business, without the cost and commitment of an employee.
Your time and attention are already focused on client delivery and growing your business. The business has a positive reputation, and you make a great first impression when you meet prospective clients, but the rest of your marketing doesn’t seem to match. It’s inconsistent and letting you down as you try to engage and nurture new relationships.
It’s highly likely that:
- You have tried to dedicate more time and energy to your marketing, but each time, your clients take priority
- You have tried utilising the skills of junior members of the team, but they lack strategic insights and practical knowledge
- You have brought in a strategic marketing consultant, but you lack the resources to implement their plans
Before working with Gemma, we struggled to find the right marketing support — we were too small for the agencies we approached, and we needed someone who would actually listen and understand our world. Gemma has been exactly that.
What sets her apart is that she gets the nuances of our business. She doesn’t just produce generic content — she takes time to understand our priorities, our clients, and what makes us different, and finds angles that work specifically for us. As my colleague put it, it’s like using delicate surgical instruments rather than a sledgehammer.
Since working with Gemma, we’ve seen real results — we now appear in the top three local search results for accountants in our area without paying for advertising, and we have a much stronger, more consistent presence across social media and our website.
If you’re a professional services firm feeling overwhelmed by marketing, my advice is simple: find someone who will listen to you and work with you. For us, that’s been Gemma.
Working with Gemma has been an absolute game changer for our business social media and blog content. Gemma has a unique ability to take complex ideas and turn them into clear, engaging messages that resonate with our audience. Every post is on point, well-researched, and perfectly aligned with our brand voice. Her creativity shines through in everything she produces, making our content super informative. Highly recommended – thank you Gemma x
I know that your business has ambitious plans to grow significantly over the next few years, and that growth won’t happen if you fail to give marketing the skills and resources it so badly needs.
When you have the right person leading and managing your marketing for you, it means:
- You can focus your time and energy strategically on the areas of the business that need you
- You can continue to deliver that excellent service to the clients you win, ensuring they remain with you for the long term
- You can enjoy the freedom that comes with knowing that marketing is taken care of and your business is consistently in front of your target audience
From strategy to marketing plans and implementation, it’s all included in my outsourced marketing package.
Gemma has been managing our LinkedIn content for over a year now. Her proactivity and consistency have really helped to up our LinkedIn game and continue to help raise our brand awareness; we receive regular praise from people who have seen our LinkedIn content and think it’s strong and effective. Thank you Gemma!
Read more of my Beautiful Thoughts on all things content and life as a working mum